CoolPack is an international brand, established in many markets, that presents every year an incredible collection of backpacks for school or to be used in a daily basis, as well as executive and sports bags with impressive patterns.
From the brand’s irreverent personality, widely sustained by its bold prints, we conceive an astonishing school line that goes well beyond backpacks: here you can find a wide selection of pencil cases, bags and a diverse set of accessories that will not leave anyone indifferent. There are more than 600 references available and categorized into several truly passionate collections. The materials used in the design of all products bearing CoolPack’s signature comply with the highest quality and safety standards.

 

With an ergonomic design, the entire collection has been projected to support the user’s comfort:

• The materials used are durable and waterproof;
• The rigid and robust structure of the backpacks and bags ensures the stabilization of its content;
• The back of each backpack is made of soft materials, that allow a proper air flow and provide the perfect lumbar support;
• The adjustable straps allow the bag to be adapted to the height of each user;
• The reinforced bottom allows the backpack to escape unscathed to the most diverse adventures of day-to-day life;
• Because at CoolPack Portugal we advocate a preventive approach, in the name of the user’s safety, we also included reflecting badges that signal his presence in darker environments.
• Not only did we create truly robust backpacks with 3 pockets or more, we also made it possible in under 620 gr.

 

Angie Costa, the face of CoolPack Portugal

Based on a great value proposition, we have promoted an unprecedented brand launch campaign in Portugal. Aiming to directly reach the appreciation and approval of those who will be the users of our backpacks, we have established a partnership with a renowned Portuguese influencer, Angie Costa. Angie is a charismatic Portuguese youtuber with a strong presence in social media networks. She has more than 73,000 followers on Youtube, around 12,000 on Facebook, 125,000 on Instagram and more than 27,000 on Twitter, numbers that make her one of the most influential figures of the national virtual dynamic among the youth audience. No further arguments needed, so she will embody the brand along with lots of activities and partnerships to be maintained.

 

Brand launch in Portugal

In March 2018 we promoted a brand launch campaign in Portugal. The launch of this year’s collection was a success and there was no shortage of public figures joining us in this unforgettable. A 4-day event filled with activities dedicated to the B2B audience inside our stand at PaperGift, but also to the young B2C audience outside FIL. The reception was notorious and immediate 😊

 

Brand Merchandising

With Angie’s the image and signature we will put on the market a vast set of merchandising, in which we highlight:

1) flyers to be distributed by schools with the name of the best stationery;

2) A3 flyers highlighting the brand and its collections as a go-to option to be present in the best stationery stores;

3) distribution catalogues;

4) large format posters for shop windows.

We believe that these supports alloyed to Angie’s unavoidable figure will attract attention of the target audience.

 

We also count on the presence of a group of professional dancers at the brand launch event!!!

 

Download our 2018 catalogue	View products online	Download 2018 presentation